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Publicación seriada
Referencias AnalíticasReferencias Analíticas
Autor: Munro, Neil gregs@ai.mit.edu
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Título: From Washington: a patchwork of legislation and regulation
Páginas/Colación: pp. 15-17
Communications of the ACM Vol. 43, no. 4 April 2000
Información de existenciaInformación de existencia

Resumen
This article focuses on takeover of Time Warner Inc

This article focuses on takeover of Time Warner Inc. by America Online Inc. (AOL). This was possible because of AOL's good understanding of its customers, clever marketing and astute political lobbying. Up to the day of the merger, AOL's main lobbying campaign sought to persuade federal, state, and local governments that shareholders of AT&T Corp., be forced to lease their cable TV links to AOL at prices overseen by the government. AOL needed easy access to cable TV because AT&T'S cable ownership allows it to offer better Internet services. But when AOL bought Time Warner and its stock of cable links, it immediately dropped the lobbying campaign. AOL's lobbying team started with one person in 1995. It has now grown to a team of roughly 10, plus a group of outside lobbyists hired for particular battles. The merger with Time Warner will roughly double the size of AOL's lobbying forces and boost its declared lobbying budget to roughly $3 million per year. AOL's lobbyists are adamant in saying the federal government should end curbs on the use of encryption. AOL and most of the Internet industry backed by a growing number of libertarians would prefer citizens register and vote at a Web site rather than at a polling booth, expressing themselves individually.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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