The article explores the possibility of personalization that offers suggestions and recommendations to a customer for performing a task on the Internet or Web services in a better way. When people engage in information searching, it is evident that their current state of knowledge is inadequate. Consequently, they are not able to identify salient characteristics of information objects. This situation suggests it might be appropriate for some part of the information system to recommend courses of action to information seekers. A specific aspect of difficulties people face in interacting with information systems is selecting correct words to represent their problem. This originates a paradox, as it is not simple to specify what one does not know. John Rocchio, a researcher on information systems, suggested the use of characteristics of the information objects to counter this. An alternative to this approach is to show the user new terms that might be useful for query reformulation. This study presents offering support by information systems to users who undertake specified searching, but can be extended to other domains as well.