Resumen
Internet privacy concern has also prompted the U.S. government to threaten regulation if the Internet industry is unsuccessful in regulating itself. In several well-publicized events in 1998, the U.S. Federal Trade Commission (FTC) made it clear that its patience is running out with industry efforts to self-regulate privacy practices. TRUSTe is a non-profit, privacy seal program for Web sites dedicated to building consumers' trust and confidence on the Internet, and in so doing, accelerating the growth of the Internet. In displaying the TRUSTe trustmark, Web sites send a clear signal to users that they've openly agreed to disclose their information gathering and dissemination practices, and that their disclosure is backed by credible third-party assurance. In summary, TRUSTe's goal is to have a program that addresses both user and government privacy concerns by providing a cost-effective privacy solution to Web publishers.