Resumen
This article discusses changing patterns taking place in the retail trade industry due to emergent of online companies. Today, many retailers, manufacturers, and service providers across many consumer goods categories research the activities of online retailers like Amazon.com and online auctioneers like eBay Inc.. These new electronic market makers and intermediaries are not merely new entrants; they often preempt traditional sales and distribution channels and abrogate the customer connection, thus usurping the revenue stream. From an organizational perspective, they start to change industry structures. A 1996 study conducted under the auspices of the European Commission applied the 2-3-6 concept-which includes six core processes representing the fundamental building blocks of a digital interactive service, to investigating how the Internet had changed industry structures in European publishing. One finding suggested that business opportunities in electronic channel systems fall into distinct categories.