Resumen
The article reveals that not all business fit the model of electronic business (e-business). Since the bubble burst in April 2000, many entrepreneurs have become pessimistic about the future of e-business. Notwithstanding, IT professionals and consulting firms continue to promote e-business and many firms continue to invest in its application. However, many firms remain confused about implications of e-business technology and have curtailed their implementation plans. There are a number of explanations for such reactions. Having been through process reengineering, enterprise resource planning and e-business with disappointing results, experienced managers are wary of large IT investments. The competitive necessity driving e-business implementation varies considerably from industry to industry. The actual impact of e-business on the way people shop and the way business is conducted on a daily basis contrasts sharply with the way it is referred to by the techno-elite and reported in the popular media. In an Ernst & Young LLP survey on e-commerce as of August 1, 2002, 69% of respondents stated that brand names played a significant role in their online buying decisions