Resumen
The article elaborates findings of a survey regarding what benefits do companies seek from their Web-based information systems (WISs). An email survey of 846 companies with entries on an electronic shopping center was conducted. In almost everywhere in the society, competition is seen as a core driver. Thus, it is no surprise that enhanced competitiveness tops benefits sought from a WIS. A WIS could lower costs by having customers rather than employees enter order information. It could eliminate sales people and retail outlets. It could replace expensive, proprietary electronic data interchange systems that currently connect manufacturers to suppliers, retailers to wholesalers, and financial institutions to other institutions. Companies may be challenged to deliver messages about products and services that encourage the fidelity rather than the resentment of these customers because customers may regard them as spam. WIS should help companies show how their products and services differ from their competitors' by using standards for high-quality presentation