Resumen
The article informs that the brokerage industry has been significantly transformed by the e-commerce revolution as of August 1, 2002. Considering that the powerful and relatively inexpensive web platform is extremely well suited for conducting trading and other financial service activities globally, brokerage firms are constantly trying to devise innovative web-based business applications and practices. and practices. As companies continue to experiment with these evolving web and Internet-related technologies, new business models are emerging in this industry. The global connectivity of the Internet provides a relatively economical medium for marketing products and services over vast distances. Brokerage firms are leveraging the reach and range of this platform to compete for clients and gain access to new markets. Web technologies are also helping firms realize their goal of mass customization. Web technologies also allow integration of information via web sites, which can be linked to corporate databases to provide real-time access to information.