Resumen
The article outlines a classification framework for digital products based on product category and product characteristics. Selling digital products over the Internet has become a major source of revenue for many business organizations around the world. A framework for classifying digital products is essential for devising successful e-commerce strategies. Such a framework is necessary because selling a digital product over the Internet can be very different from selling one in a traditional market, due to either the uniqueness of the product itself, the nature of the Internet, or the newness of the distribution channel. Devising an appropriate e-commerce strategy for a digital product requires understanding of not just the product itself but also other important marketing mix elements including price, place and promotion. The service orientation of many digital products requires several more "P's," like "process" and "professionalism," in the formulation of e-commerce strategies. INSET: Online Therapy Services.

Resumen
How one university in China created and incorporated e-commerce courses with due speed and native reference tools.