Resumen
In this paper, a new estimator for estimating the proportion of a potentially sensitive attribute in survey sampling has been introduced. The proposed estimator makes use of higher order moments of the scrambling variable at the estimation stage. The proposed estimator has been found to be more efficient than the estimator due to Kuk [1990. Asking sensitive questions indirectly. Biomerika 77(2), 436–438] and Franklin [1989. A comparison of estimators for randomized response sampling with continuous distributions from a dichotomous population. Comm. Statist. Theory Methods 18, 489–505] type estimators in randomized response sampling. Recently, Guerriero and Sandri [2007. A note on the comparison of some randomized response procedures. J. Statist. Plann. Inference 137, 2184–2190] have shown that the family of randomized response models proposed by Kuk [1990. Asking sensitive questions indirectly. Biomerika 77(2), 436–438] is better than the Simmons’ family in terms of efficiency and protection.