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Autor: =Igbaria, Magid
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Registro 1 de 2, Base de información BIBCYT
Publicación seriada
Referencias AnalíticasReferencias Analíticas
Autor: Vatariasombut, Bariphot joe@virtualahinc.com
Oprima aquí para enviar un correo electrónico a esta dirección ; Stylianou, Aritoriis C. astylian@email.uncc.edu
Oprima aquí para enviar un correo electrónico a esta dirección; Igbaria, Magid magid.igbaria@cgu.edu
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Título: How To Retaint Online Customers
Páginas/Colación: pp.65-69.; 28cm; il
Communications of the ACM Vol. 47, no. 6 June 2004
Información de existenciaInformación de existencia

Resumen
The Internet represents a fundamentally different environment for businesses. It gives firms a global presence and allows them to quickly acquire customers in a cost-effective fashion; on the other hand, it opens up the industry to increased competition and, as a result, reduces the likelihood of businesses retaining customers in the long run. In order to identify effective customer retention strategies, a team worked with one of the largest financial institutions in the U.S. to study some aspects of the behavior and intention of their online banking customers. From qualitative and quantitative analysis of the survey data, the team identified several interesting findings that online businesses can adopt for their retention initiatives. These findings should serve as general guidelines for IS practitioners who establish an e-commerce presence to acquire and maintain customers. For businesses with a large online customer base, the most important finding of this study is that any online retention efforts should start with the categorization of users by their technological sophistication

Registro 2 de 2, Base de información BIBCYT
Publicación seriada
Referencias AnalíticasReferencias Analíticas
Autor: Igbaria, Magid magid.igbaria@cgu.edu
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Título: The Driving Forces In The Virtual Society
Páginas/Colación: pp.64-70; 28cm.; il.
Communications of the ACM Vol. 42, no. 12 S December 1999
Información de existenciaInformación de existencia

Resumen
This article examines the factors propelling the evolution to a virtual workplace and the arrangements being used to implement these changes in a societal context. The term virtual society refers to all components that are part of a society's culture based on the functional rather than the physical. It extends to include significant enhanced effects or actions, physical behavior of non-physical entities, and the supporting use of telecommunications and computing technologies. Companies no longer talk about "work at home" programs, they talk about "work anywhere, anytime." Individuals, groups, organizations communities, and the world can communicate with one another and do business independent of time zones and geographic locations. The purpose of this article is to review existing articles in academic and business journals within the fields of information science, social science, economics, and management for the purpose of deriving a conceptual framework to study the creation and impact of the ensuing virtual society. This study provides important insights into the forces and the issues in virtual societies.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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