Resumen
This article discusses differences between mobile e-commerce (MEC) and the traditional wired Web architecture. It offers an in-depth analysis of the various business models that have emerged in the MEC environment. It also presents a classification scheme, examines the relative strengths and weaknesses of the models, and discusses developing trends and their implications for MEC in the brokerage industry. The emergence of MEC promises to supercharge and extend the capabilities of mobile brokerage service, acting as the catalyst for further innovation. Although MEC proves advantageous in terms of ubiquity and localization, the wireless architecture presents a number of unique challenges. In the conventional wired Web environment, devices, applications, and networks are well developed and standardized. The wired Web architecture is comprised of four main components: Web servers, network transport, applications, and devices. Web servers facilitate requests for documents, which are transmitted using the network transport.