Resumen
All business functions in the digital economy exhibit a pervasive and ever increasing demand for information, computing power and electronic communications. However with the supply of human capital possessing the knowledge and skills needed to exploit information technology (IT) falling short of that demand, all kinds of organizations around the world struggle to maximize the return from their IT investments. How do organizations cope with recruitment and retention in an IT labor market that is still highly competitive, despite the recent collapse of so many dot-coms. One approach is to attempt to increase the overall pool of IT labor. Unfortunately, individual organizations have limited power and influence in shaping broad demographic trends. Given this lack of economic influence beyond their own operations, a second useful approach for individual organizations is to develop an internal environment allowing them to attract, employ and inspire IT staff to deliver maximum performance and productivity. The senior managers adopt measures such as paying attractive salaries, providing training to keep IT knowledge and skills upto date and offering interesting things to do as ways to ensure that scarce organizational resources are invested most productively in practices that result in IT professionals willingness to stay with the organization for some desired tenure.