Resumen
The article focuses on the development of Web sites for people with disabilities in the U.S. The survey results detailed in this paper suggest that major corporate players with online presences may not have sufficiently recognized the importance of customers with disabilities to their business goals. Companies that overlook this market may be doing so at long-term risk to their legal position, public image, and ultimately, their business success. Fortunately, as will be shown, the current situation can be remedied with a relatively modest investment and the adoption of existing, proven technologies. Of course, where there is risk there is also reward. Demonstrations of concern for socially marginalized groups or causes are thought to enhance a firm's public image. Many businesses already prominently display their corporate social responsiveness on their Web sites. Firms might well find that increasing Web site accessibility enhances corporate image in ways that lead to increased market share and solid profitability.