The article presents an interview with Kathleen Early, vice president of AT&T Corp.'s Internet Services, regarding the essence of personalized communication networks. Early believes personalization as a one-to-many experience, which can be most fittingly applied to the Internet and web services. Early remarks that AT&T's business strategy is to be the universal broadband network of choice. AT&T presents a personalization standpoint by enabling businesses to do for themselves. Early suggests that broadband is going to be the broadband pipe that goes everywhere, into homes, offices, mobile locations, and into new forms of content that will form uniquely personalized and omnipresent distribution. AT&T has been employing technologies that allow business customers to personalize their own services to their customers and end users in ways they want. The stand of AT&T is simply to enable this paradigm. The job involves creating the massively scaled building blocks to enable the digital economy and personalization to take place.