In this article the author focuses on need of creativity approach in thinking among organizational people while adopting new technological change and basic requirements to improve those creative skills. He describes that the adoption of new technology often disrupts an organizational environment by means of business process change, rules change, and the tried-and-true methods of conducting business lose effectiveness. The author suggests that a creative approach is needed to best match technology solutions to business problems in such situations. It is analyses that the self-help industry offers good advice on enhancing creativity, but tends to overlook the detrimental effects of prior knowledge. When the task of implementing new information systems is undertaken by people more familiar with the old ways of doing business, both fixation and structured imagination are predictable consequences and the results of these efforts are likely to be unsatisfactory. It is advised that through awareness of creativity and the use of creativity-enhancing techniques, individuals and organizations can maximize their creative potential and better meet the challenges of a dynamic business environment. INSETS: Fixation in the Late 1980s; Structured Imagination in the Early 1990s.