Resumen
This article focuses on possibilities of designing a situation room for the information technologies and telecommunications (ITT) services and products market. The proposed framework might be employed during any phase of the life cycle of an ITT service or product; it aims to be utilized by the various actors involved in the ITT market, such as software developers, network infrastructure suppliers, horizontal service providers, policymakers, regulation, legislation and standardization bodies, as well as the r&d community and end users. The approach presented builds on the notion of a situation room. The authors exploit the term's past and propose an analytical scheme based on it, which aims to assist planning initiatives and decision making in the application domain of the ITT market. The employment of the framework may take place during any life cycle phase of the ITT service or product. A set of techniques and methodologies like game theory, cost-benefit analysis and, mathematical modeling and simulation are employed