Resumen
This article focuses on teaching electronic-commerce course to a multidisciplinary class. The course included a Web-based market system that allowed students to electronically buy and sell goods and services while building an infrastructure approximating real-world technical, marketing and record-keeping performance. Students created a functioning online market with electronic-payment systems that was the course's most remarkable and instructive feature. Students also established two marketing firms, one using push technology and one using pull technology. The push group provided vendor product information to consumers willing to supply preference profiles. The pull group offered information on products consumers could buy when visiting its Web site, which gave access to a database of vendor information. One challenge in teaching an interdisciplinary topic to an interdisciplinary audience is determining the material's level of difficulty. The incentive structure or grading, for the market project was based on the quality of students' participation, not on how much profit they made. INSET: Course Background