Resumen
This article focuses on prospective changes of doing business after full application of ubiquitous computing. The trend toward ubiquitous computing does not represent simply a change in the way people access and use information. In the end, it will have a profound effect on the way people access and use services, enabling new classes of services that only make sense by virtue of being embedded in the environment. Ultimately these technologies will lead to a world of ubiquitous commerce. According to the author, gaining access to the customer has always been a challenge for businesses and during the e-business boom businesses began to use the Internet to change the ways in which they reach out to their customers. This has primarily been through web sites people access from PCs at home or at work. The move to ubiquitous computing where we can interact with a service through a product rather than a PC or phone will radically change the nature of customer relationships. As businesses strive to achieve ever more intimate customer relationships, it becomes evident that content and interaction modes appropriate for past channels no longer suffice.