Resumen
The article discusses how one can design and use technologies wisely and ethically to enhance personal and social lives, through a discussion of the enduring human value of trust. Perhaps the greatest difference between trust online and in all other contexts is that when online, there is more difficulty of reasonably assessing the potential harm and good will of others, as well as what counts as reasonable machine performance. That is why people can engage in virtually identical online interactions, yet reach widely disparate judgments about whether these interactions are trustworthy. More broadly, the approach, from a conceptualization of the enduring human value of trust to its working out in the technological arena, fits within the emerging multidisciplinary field called "value-sensitive design." The result is technology that accounts for human values in a principled and comprehensive manner throughout the design process. As more work is conducted under this rubric, one can look forward to the field taking shape in terms of scope, methods, criteria and metrics.