Resumen
In this article, the author focuses on fixing a flawed domain name system (DNS) by replacing it with an inequitable system that will better serve the world. The domain name system was initially conceived as a tree-structured, hierarchical naming scheme primarily designed to map host names into IP addresses. At the time, it seemed a reasonably elegant solution to the problem of keeping a potentially large database of mappings up-to-date and robustly available worldwide, while allowing delegation of the authority for creating and maintaining these mappings to the individual entities responsible for the hosts being named. This was a wonderful idea in a world of academia and gentlemen's agreements; but not in the real world of money, greed, scoundrels, lawyers, and intellectual property land grabs. He suggests gradually supplanting the existing DNS with an alternative system, and wait for the DNS to wither in importance. He advocates a new naming system to permit duplication of names that are disambiguated locally, using several methods like geography, profession for people or market segment for businesses, while remaining globally ambiguous.