Resumen
In the article, the author says that Web information systems are revolutionizing commerce. For starters, the Web reduces to nearly nothing many marginal costs of doing business, such as communications and customer service. Competitive advantages are now being achieved in services sector by Web-based banks, stock traders, insurance brokers, and travel agents. Next generation of Web-based businesses will not merely adapt existing business models and organizations as they will invent fundamentally new ones that are inconceivable without the Net. Tomorrow's Web will provide information and services in a structured form that is readily accessible to both people and computers. Companies will publish data sheets, price lists, airline schedules, stock reports, bank statements and the like directly on the Web where they'll be available to anyone, or any Web-enabled application, with the proper authorization. The Internet market-place is just too complex and dynamic to design, successful organizations view the Web as a vehicle for evolving in response to market forces.