The article elaborates on the importance of enhancing creativity by understanding how it works, and employing emerging technologies in the computer software industry. One of the key features of creativity is the importance people give to the locus of control. This is crucial to how successful the generation of ideas and artifacts is perceived. Experimentation with concepts, materials, and tools may lead to failures, but these failures are fertile grounds for learning. Technology promises to play an important role here, and the challenge is how to design technical systems to foster creativity. The Creativity and Cognition Research Studios (C&CRS) is a new concept in resource and human support offering different kinds of art and technology projects. The focus of C&CRS is experimental case study work in a collaborative environment where artists and technologists work as equal partners. At C&CRS, artists and technologists have been involved in developing systems for creative exploration through virtual and physical interactivity. Another project, Costart, uses visual art practice as the exemplar domain. The project revealed the existence of a very broad range of creative digital technology projects in the visual arts.