Resumen
The article incite the need of turning consumers into customers, by offering Web sites with the precise information they need, in this competitive marketplace. Most of the consumers likely visit and eventually buy products from competitors who happen to provide the necessary information. This article focuses on the information content of corporate web pages as advertising media and examines how well corporations are using the Internet to effectively inform consumers. This study uses a content analysis method. The findings shows that the Internet cues across web pages dropped to 32.8. Price or value is the most frequently appearing cue closely followed by performance and quality. The comparatively low percentage of Web sites containing these important cues was surprising. Another interesting finding is the small percentage of web pages containing multiple cues. This is an important issue as consumers are likely to look for or use multiple cues in making a purchase decision.