Resumen
This article focuses on a Web Site Design Model for Financial Information. It is generally accepted that the Internet has spawned a marketing revolution, providing improved methods for communicating with and selling to customers. Many corporations use their Web sites to disseminate information about their financial performance. In the context of financial, information, literature the author from the National Investor Relations Institute (NIRI) suggests that investor relations officers explicitly view their activities as a means of marketing their firms securities by disseminating financial information. The study suggests that companies select data items to be presented on their Web sites determined by the relative sophistication of their particular user base. Specifically, analyses indicate the information provided at Web sites varies with companies levels of analyst following and retail ownership. Higher levels of analyst following are associated with relatively objective, more extensive data and higher levels of retail ownership are associated with relatively subjective, more abbreviated information.

Resumen
The article investigates the speed with which accounting reports are posted at corporate Web sites. The contrast between the nearly instantaneous dissemination of stock quotes, online news wires, and online analyst conference calls at Web sites, and the lag in updating annual financial reports, is dramatic. Firm profitability and dedication to the Internet reporting appear to be particularly important in explaining the length of the lag period. The role of profitability raises some potentially troubling issues, since investors looking for information about firms with poorer results may not find this information as promptly as they would like. Although these slower posters also tend to provide Electronic Data Gathering and Retrieval (EDGAR) links, the EDGAR documents are generally much more extensive, technical, and difficult for non-professional investors to understand. Commitment to the Internet reporting is a concept that deserves more research because advances in internal report generating technology will eventually bring the potential for real-time reporting closer to reality.