Resumen
This article provides an insight into understanding how the Internet has changed the buyer supplier relationship. The article deal with such issues as a consumer's view of the Internet marketing and privacy; the creation of mass production channels on the Internet; an alternate model for the Web site design for a competitive advantage; producing and selling marketing information; a customer decision-support system for web-based marketing; and the information content of Web sites. According to numerous trade publications, sales transactions on the Internet are expected to reach $7 billion by the year 2000. Clearly, the Internet is being molded into a sales, advertising and distribution channel for some industries. For industries where products or services can be digitized, the Internet serves as a conduit to inform customers about offerings as well as serves as a sales, distribution, and delivery mechanism. The potential of the Internet as a channel for marketing products and services to the consumer, in contrast to traditional retail outlets, can provide insights into what might be possible with electronic commerce. There is anecdotal evidence that the Internet affords businesses a more efficient and effective marketing channel than do traditional means for offering products or services to customers.